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Grifco Strategy
Medical Device | Medtech | Growth Consulting

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The Hidden Risk
Two medtech companies can look identical on paper— • Same clinical data • Same FDA pathway • Same market size …and have completely different outcomes. The difference is rarely the technology. It’s how much behavior change is required for adoption. At a certain point, you’re not underwriting product adoption— you’re underwriting system change. And system change behaves very differently: • timelines extend • capital requirements increase • forecasts become unreliable Yet
Apr 11 min read


Stop Selling Widgets—Start Solving Clinical Problems (and Outpacing the Competition)
In healthcare, the most impactful commercial strategies don’t start with a product—they start with a problem. Many organizations still...
Jun 17, 20253 min read


The Importance of the Right Leadership in Portfolio Companies
In private equity, growth and value creation hinge on one key factor: leadership. No matter how promising the business or how innovative...
May 23, 20251 min read


Misrepresenting a Portfolio Company's Condition When Recruiting A CEO: A Costly Mistake
Here's Where Companies Go Wrong Too often, companies in search of a new CEO don’t present an accurate picture of their true condition....
Mar 12, 20252 min read
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